S01:E15 Mini Brands: The Psychological Impact of Branding on Children

Summary

Learn about the psychological impact of branding on children and the phenomenon of mini brands with Norah Lemear, a 12 year old that loves the toy despite the fact that it isn’t really anything you can play with, use or eat. In this episode of Brand Chops, hosts Zack Lemear and Chris Duhaime explore the appeal of these miniature products, the psychology behind brand recognition, and the emotional connections children develop with brands that influence future consumer behavior.

Takeaways

• Mini brands are popular among children for their collectability.
• The appeal of mini brands lies in brand recognition and nostalgia.
• Children often associate brands with positive emotions and memories.
• Collecting mini brands can create a sense of excitement and urgency.
• Limited edition mini brands drive demand and exclusivity.
• The packaging and branding of mini products are key to their success.
• Children are more likely to choose familiar brands when shopping.
• Mini brands serve as a tool for brand loyalty from a young age.
• The emotional connection to brands can influence future purchasing decisions.
• Mini brands represent a unique intersection of play and marketing.

Chapters

• 00:00 The Rise of Mini Brands
• 03:40 Psychological Impact of Branding on Children
• 07:10 Emotional Connections and Brand Loyalty
• 09:13 Insights from a Young Consumer Perspective
• 09:53 Brand Recognition and Consumer Behavior

Contact Us

Brand Chops is brought to you by the fine people at Pivot Creative. Pivot Creative is a full service branding and marketing agency that partners with businesses to build brands that connect so that every dollar you spend is an investment and not an expense. If you need some branding or marketing guidance, a website, a new brand or want to learn more about one of the topics we cover on the show please reach out to us at pivotcreative.com. If you know someone that would benefit from learning more from one of our shows please share the episode, visit brand-chops.com and as always, like and subscribe if you find this content to be helpful. See you next time on Brand Chops, where we chop up brands to see what they're made of!